Hi, I'm Amy,
founder of Craeft Social.
Before going freelance, I worked in the charity sector, where I saw firsthand how powerful authentic storytelling can be in building trust and community. I have experience in copywriting, Mailchimp, all social media platforms and I think most importantly I’m a nice human being to work with.
Now, I help with brands and business across sectors to bring that same heart to their online presence — crafting strategies that feel real, not rushed.

Hi, I'm Amy,
founder of Craeft Social.
Hi, I'm Amy,
founder of Craeft Social.


Before going freelance, I worked in the charity sector, where I saw firsthand how powerful authentic storytelling can be in building trust and community. I have experience in copywriting, mailchimp, all social media platforms and I think most importantly I’m a nice human being to work with!
Now, I help with brands and business across sectors to bring that same heart to their online presence — crafting strategies that feel real, not rushed.
Before going freelance, I worked in the charity sector, where I saw firsthand how powerful authentic storytelling can be in building trust and community. I have experience in copywriting, mailchimp, all social media platforms and I think most importantly I’m a nice human being to work with!
Now, I help with brands and business across sectors to bring that same heart to their online presence — crafting strategies that feel real, not rushed.
Based in East Lothian, Scotland (by the coast). I love a good beach walk and it’s where I get all my creative ideas.

Mum to a mischievous sausage dog, Magnus. He’s my little inspiration engine, and some of my most original concepts are hatched with him.
🐾 Mum to a mischievous sausage dog, Magnus. He’s my little inspiration engine, and some of my most original concepts are hatched with him.

I like to do hot chocolate reviews on my personal Instagram. It’s fun for me to keep a log, a hot chocolate pilgrimage!

I have a twin sister who's my photographer and collaborator for content days (she’s incredibly talented and let's me boss her around)
👯♀️ I have a twin sister who's my photographer and collaborator for content days (she’s incredibly talented and I can boss her around because she’s my sister).
